How We Helped The World’s Number One Women’s Health App Build 32 Links In Two Months

Our client was a popular women’s health app designed primarily for period tracking, ovulation prediction, and pregnancy guidance.

The app provides insights based on menstrual cycle data, helping users understand their fertility, cycle patterns, and overall reproductive health.

By logging period dates, symptoms, and moods, users get predictions on upcoming periods and ovulation windows. The app also supports those trying to conceive by estimating fertile days and generating weekly insights.

Since the app provides health-related and medical information, it’s subject to stricter scrutiny under Google’s Your Money or Your Life (YMYL) policies. In this case, we had to stick to the search engine’s experience, expertise, authoritativeness, trustworthiness (E-E-A-T) guidelines.

This presented a major challenge, as website owners are often wary of working with YMYL websites.

Read on to learn how we built over 30 backlinks in just two months while ensuring we stuck to Google’s strict guidelines! 🚀

⛰️ The Challenge

Due to Google’s strict policies around medical and health-related content, we had to tread carefully when building links for our client. We had to ensure our content was scientifically valid and highly authoritative to help our client boost their SEO.

Additionally, the client faced some significantly high competition in the health-related sector, as many other apps offer the same features as they do. Some of the stiff competition included:

• Clue (DR 77)
• Natural Cycles (DR 70)
• Mira Fertility Tracker (DR 61)
• Pregnancy Support Services (DR 68)

💡 Our Strategy

Our client already had high authority when we started working with them, and we used this to our advantage when it came to our outreach.

Because our client was in a sensitive sector, we focused on generating free links by guest posting and engaging in link exchanges. We also focused on getting their calculator pages listed on resource sites.

Guest posts

Guest posting enabled us to use our client’s topical expertise to write highly valuable content for guest post sites, like the one below on Superprof, which has a domain rating (DR) of 70:

Source

Link exchanges

As we only had a short period of time to earn our client links, we decided to secure some link exchanges from legitimate, high-authority websites like the one below. Babe Hatch has a DR of 66.

Source

🚀 The Results

We built 32 high-authority backlinks for our client in just two months in a very challenging industry.

✅ We built these links with super-relevant, high-DR sites like

• Superprof (DR 70)
• Babe Hatch (DR 66)
• GWI (DR 85)
• Everyday Health (DR 89)

✅ This helped our client rank in the top three in search results for high DR, relevant keywords, like:

• Early pregnancy symptoms (KW Difficulty – 77)
• Implanon bleeding (KW Difficulty – 64)
• Track my period (KW Difficulty – 79)
• Am I pregnant calculator percentage (KW Difficulty – 66)
• Early signs of pregnancy (KW Difficulty – 69)
• When to take pregnancy test (KW Difficulty – 72)

✅ Our link-building efforts helped boost organic traffic to 2,775,508 visitors per month! That’s an increase of over 466,387 monthly visitors.

This is what our client’s traffic looked like before we started our campaign:

And this is what their traffic looked like toward the end of our efforts:

✅ Organic traffic value has also increased to $675,092 at the peak of our campaign, which is an increase of over $163,939 in two months!

🔥 Earn High-Quality Links in Just a Few Months with Linkbuilder!

There’s no denying that working with clients who fall under YMYL policies is challenging, but we’re super happy with our results! In just two months, we’ve increased our client’s authority, built some highly relevant links, and helped them rank better for difficult keywords.

At Linkbuilder, we’re highly experienced in ethical, E-E-A-T-aligned link-building strategies to boost rankings, increase organic traffic, and enhance site authority.

Whether you need guest posts, resource links, or strategic link exchanges, our team knows how to move the needles.

Want to see the same success for your website? Get in touch today, and let’s start building links that make a difference!